In early 2025, The Atlanta Opera Film Studio partnered with Patsy Collins Consulting to launch a new email marketing initiative designed to engage their audience and promote original digital content.

Our work focused on building a streamlined and strategic communication channel from the ground up, including:

• 📊 Data Mining & Reporting – Prior to crafting an email campaign, we spent several months sifting through Vimeo subscriber data to identify key audiences and learn about how to best communicate with them. We provided insights through regular reporting on subscriber behavior and campaign performance to inform ongoing decisions and improvements.

• 💻 Email Platform Setup – Supported Mailchimp account creation, and audience segmentation to the needs of the Film Studio team.

• ✍️ Content Planning & Execution – Developed and delivered engaging, visually compelling email campaigns at a regular cadence, aligning with content strategies discussed in collaboration with the Film Studio Director.

This project allowed us to bring clarity, consistency, and creativity to a growing digital channel for one of Atlanta’s most innovative cultural institutions. Through thoughtful messaging and intentional design, we helped ensure The Atlanta Opera’s Film Studio could stay connected with—and grow—their audience.