Our team led a comprehensive Marketing & PR campaign for the 2025 Virginia-Highland Summerfest, one of Atlanta’s most beloved neighborhood festivals. Our work spanned from early planning stages through to live, on-the-ground coverage during the event.

Key Responsibilities & Achievements:

• Strategic Marketing Planning: Developed and executed a multi-faceted marketing plan promoting all components of Summerfest—including the Artist Market, 5K Run, Tot Trot, Music Stage, Kidsfest, and Neighborhood Celebrations.

• Social Media Management: Built and managed a dynamic content calendar for Facebook and Instagram, featuring original content tailored to each festival element.

  • Click to view a sample.

• Graphic Design & Branding Support: Designed visual materials as needed by various committee members, maintaining consistency across all public-facing touchpoints.

• Community Engagement: Identified key audience segments and crafted targeted outreach strategies, including outreach to local schools, universities, Facebook groups, and Atlanta-area run clubs.

• Media & PR Outreach: Secured press coverage and visibility by engaging with local media outlets (TV, radio, digital, and print) and ensuring Summerfest was featured on major event calendars.

  • Click to view an interview with Atlanta Live.

  • Click to read a feature article from Atlanta Magazine.

• Talent Sourcing & Management: Sourced local talent for photography/videography coverage of live event.

• Cross-Team Collaboration: Coordinated closely with designers, web developers, and community partners to bring all marketing efforts together seamlessly.

This role combined strategic oversight with hands-on execution, allowing us to help drive attendance, visibility, and community connection.